Common Mistakes in Advertising: Lessons in 2023

Hey there,

Let's revisit the world of advertising. Remember those cringe-worthy ads from back in the day? Kendall Jenner and the Pepsi debacle? Dove's soap commercial? Well, times have changed, but the lessons from those missteps are timeless. Here are five advertising mistakes I've witnessed small businesses make, along with some updated insights for 2023.

Set and Forget

Digital advertising in 2023 offers data galore. But here's the thing: some businesses still launch campaigns and then forget about them. Platforms like Instagram and Facebook provide invaluable insights into ad performance, from spending data to audience behavior. Savvy advertisers use this data to tweak or even overhaul underperforming ads.

Choosing the Wrong Media

In the era of new and old media, selecting the right platform is vital. Think about where your audience hangs out. For instance, promoting a blog through traditional media might not cut it. Use logic to guide your media choices, making it easy for prospects to connect with your solutions.

Putting All Efforts into One Advertisement

Relying on past successes can lead to stagnation. In 2023, it's crucial to diversify your advertising strategies. Don't be afraid to explore various media channels. Allocate your budget wisely, researching the costs and planning campaign durations strategically.

Advertising to Everyone

One size no longer fits all. Analyze your target audience's demographics, from age and income to location and interests. If you're after Gen Z, new media like social platforms is the way to go. For older generations, traditional channels like TV or direct mail might yield better results. Leverage audience insights on social media, focusing on recent site visitors for tailored advertising.

Ignoring Audience Awareness

In 2023, we still see businesses overlooking audience awareness levels. There are five stages, from Most Aware (past customers) to Unaware (no clue about their needs). Ignoring these stages can lead to ineffective campaigns and wasted resources. Be meticulous in selecting your target audience, timing, and messaging.

In today's fast-paced advertising landscape, these timeless lessons should guide your strategies. If you have any questions or need assistance with advertising, don't hesitate to reach out to our team at Vasta Digital.

Stay updated,

Keren Sykuler