ENCATE
Countering discrimination through education.
ENCATE is a network for educational practitioners who counter antisemitism and other forms of discrimination through education. Their members educate various audiences to identify and address different manifestations of antisemitism.
ENCATE approached Vasta with a purpose in mind: to strengthen the capacity and visibility of their digital platforms, through a Digital Strategic Plan.
To ensure ENCATE's online presence is impactful and cohesive, we worked on a comprehensive Digital Strategy across all channels. This strategy establishes a consistent brand voice and messaging, resonating with ENCATE's audience on every platform. Additionally, we crafted a clear visual identity that sets ENCATE apart from its members, ensuring recognition and differentiation.
Services
Digital Strategy
Social Media Strategy
Design Strategy
Member Survey Strategy
We asked
Our team started by auditing their website and social media channels, which helped identify areas of improvement.
We planned
For their social media channels, we created a content strategy that reflected their organization's values and aesthetics, which helped establish them as a leading player in the NGO world. We also crafted each target persona, a SWOT analysis, Purpose, Mission, and Values, and a Social Media organizations analysis.
We did
To expand their reach further, we created a Digital Strategy Plan for 2024-2025 and Strategies and Tactics to implement it.