Your questions, answered

*

VASTA Digital is a digital marketing agency based in Barcelona, specialising in boutique fitness and wellness. We design strategy, content, advertising and email marketing for studios, gyms and health brands. The agency is founded and led by Keren Sol Sykuler and Camila Ferrari Kaplan, under the motto “Results that matter”.
VASTA Digital works with boutique studios, gyms and wellness brands. We focus on this sector because we know its cycle: attracting someone to a first class, turning that trial into a membership, and keeping a community active all year. That knowledge helps us avoid generic strategies.
VASTA Digital is based in Barcelona and works with brands across Spain and in other countries. Day-to-day coordination happens remotely through video calls, and in person when a shoot, an event or a strategy session calls for it.

VASTA Digital offers marketing strategy, social media management (Instagram, TikTok and LinkedIn), advertising on Meta and Google, email marketing, creative concepts and content production, and monthly reporting. Each brand hires only what it needs: a single service or an integrated plan.
VASTA Digital’s social media management includes content strategy and scripting, an editorial calendar, copywriting, design, scheduling and publishing, and a monthly metrics report. The team adapts the tone to each community, and the accounts always belong to the brand.
Yes. VASTA Digital defines the strategy, writes the ads, sets up the campaigns, optimises them using the data and reviews results every month. The brand decides and approves the budget before it is spent, and the ad accounts belong to the brand: VASTA Digital works with the access it is given.

Between the 1st and the 10th, the brand shares the next month’s activity: events, promotions, launches. Between the 10th and the 20th, VASTA Digital presents the content and campaigns. The brand has [5] days to approve or request changes, and the previous month’s report arrives between the 1st and the 10th.
Each month, VASTA Digital delivers a report in Looker Studio, with the metrics for every action carried out, an analysis of what worked and the optimisations planned for the following month. It is designed so that anyone on the leadership team can understand it in a few minutes.
VASTA Digital’s monthly service includes three rounds of changes. A round is a single clear message in which the brand lists all the changes it wants. Additional rounds are quoted before any work starts, with hours and cost shown, and the brand approves them before they are invoiced.
All material VASTA Digital creates for a brand (photos, videos, designs and copy) belongs to that brand, as do the ad accounts. VASTA Digital can use it in its portfolio. When the relationship ends, we keeps the files for six months so the brand can download them.

Pricing depends on the services and the number of channels. VASTA Digital’s monthly plans start at 1500€ per month + VAT, and productions, such as photo and video shoots, are quoted separately. After an initial call, the brand receives a proposal with a fixed scope and cost.
No. VASTA Digital’s fee covers strategy, management and campaign optimisation. The budget spent on Meta or Google is set and approved by the brand in advance, is paid directly to the platform, and VASTA Digital cannot spend without that approval.
It depends on the channel. With advertising, VASTA Digital gets useful data in the first few weeks and uses it to optimise campaigns and creatives. Organic content and community take months to build. We report every month on what worked and what changed, without promising timelines that depend on the brand and the market.
The first step is a call to learn about the brand, its goals, and its current situation. Then VASTA Digital prepares a proposal with scope, timeline, and price. To request one, write to keren@vasta.digital.