Frambons
The fruit reinvention
Frambons came to Vasta with a clear objective: to become leaders in the healthy food market. Their vision? To have a pot of Frambons in every freezer in Spain. To begin with, we crafted a 1-year marketing plan complete with objectives, strategies, tactics, and KPIs. We initiated novel and engaging online and offline actions tailored to resonate with our target audience.
First, strategy
We established a robust brand strategy encompassing both B2B and B2C approaches for Spain. The business goal was to position Frambons in the most significant points of sale across the territory.
Services
Social Media Strategy & Management
Email Marketing
Visual Design
Content Creation Art Direction
(Photography & Video)
Results that matter
Currently, we are boosting Frambons' presence across all platforms through personalized planning for each one. We're enhancing their Instagram community, embracing TikTok trends, maintaining consistent communication on LinkedIn, and fostering customer loyalty through email marketing. We've developed an ongoing Ads strategy, both general and tailored to specific campaigns, across different networks. Additionally, we're orchestrating event-related initiatives and managing influencers and content creators. Our focus lies in creating content to ensure that the brand consistently resonates with our target audience.
