LoveCycle
Energy-packed boutique cycling
LoveCycle came to Vasta with a clear objective: to become the leading boutique cycling studio in Barcelona and increase sales and brand awareness. To begin with, we crafted a 1-year marketing plan complete with objectives, strategies, tactics, and KPIs. We initiated novel and engaging digital marketing actions tailored to resonate with our target audience.
First, strategy (and ads)
We established a robust brand strategy. The business goal was to position LoveCycle at the top of the mind of consumers of boutique fitness in Barcelona while reaching a wider audience. We initiated Ads with a ROAS of more than 25.
Services
Social Media Strategy & Management
Email Marketing
Visual Design
Content Creation Art Direction
(Photography & Video)
Social Media Ads
Influencers & Partnerships Strategy
Results that matter
Currently, we are boosting LoveCyle's presence across all platforms through personalized planning for each one. We're enhancing their Instagram community, and fostering customer loyalty through email marketing. We've developed an ongoing Ads strategy, both general and tailored to specific campaigns, across different networks. Additionally, we're orchestrating event-related initiatives and managing influencers and content creators. Our focus lies in creating content to ensure that the brand consistently resonates with our target audience.
In less than 2 months, we have:
Increased followers by more than 60% on Instagram.
Reached more than 250.0000 new users.
ROAS of 25.
130% of conversion rate in Performance Retargeting Ads.
