Paleo
Training
Fitness powered by AI
PaleoTraining has been in the fitness market for 15 years and has +20 Studios in Spain. Their workouts are powered by AI, which delivers the same workout in all centers at the same time, and they have a B2B2C business model. They came to VASTA, recommended by another client, to increase their online presence on its way to becoming an international brand.
Services
Marketing Strategy
Email Marketing
Social Media Strategy & Management
Lead generation
Design elements
Webinar organization
We created a marketing strategy B2C for Spain and B2B to expand their franchises to the EU, which included:
Changing their official language from Spanish to English.
Creating a Content Strategy
Creating high-quality content that reflected their brand's philosophy.
To build a sense of community and authenticity, we started pushing their customers' user-generated content (UGC), which helped establish them as a holistic fitness brand.
A community-driven brand
Overall, our strategies and efforts helped PaleoTraining evolve into a more authentic, community-driven brand that focuses on natural movement in a nature-like environment. This helped establish them as unique player in the fitness industry, and we are proud to have been a part of their transformation.
Within six months, we successfully transformed the brand from point A to point B. We are currently working on renovating their website to better reflect their updated branding and expanding their reach through international expansion efforts.
