OYSHO COMMUNITY
Bringing sport and community together in a unique event.
OYSHO reached out to us to develop strategic and creative communication for a unique event in Barcelona, Oysho Community Days, held on November 23 and 24. This two-day sports experience brought together yoga, fitness, pilates, barre, indoor cycling, and running sessions for all levels, led by Oysho Partner Studios and Trainers.
The event was designed to inspire and connect members of the community who share a passion for sports. With over 1,400 participants, it became a celebration of movement, wellness, and connection.
First, strategy and creative concept.
We began by crafting the communication strategy and creating a content calendar to build anticipation across social media. From there, we developed creative concepts, mood boards, storytelling, and copywriting for Oysho Tiktok and Oysho Community Instagram.
Services
Social Media Strategy
Creative Concept
Content Creation Art Direction for pre-launch shooting.
(Photography & Video)
Copywriting and Storytelling
The event.
On event days, we provided live coverage, creating Instagram Stories and TikToks on-site for each class hosted by the partner studios. We also spotlighted the event’s food partners like Deleito, Enlagloria Salad, and Good News.
This project was an absolute joy for our team, and we loved every moment of bringing it to life!
