ZURICH
MARATÓ BARCELONA
Running at the heart of Barcelona.
Event strategy and live coverage for Zurich at the Barcelona Marathon: stand activation on Saturday and race coverage on Sunday. On race day, our team captured key moments throughout the event: elite runners, participants, finishers, interviews, and sponsor visibility. All assets were delivered in real time for sharing on social media the same day: live editing, pre-event strategy, copywriting and storytelling.
First, comms strategy.
We began by working on the communication strategy for the event, creating a content calendar with guideliness on how the communication pieces would be delivered on the race day. From there, we developed creative concepts, storytelling, and copywriting for Zurich's Instagram.
Services
Social Media Strategy
Creative Concept
Content Creation (Photography & Video)
Copywriting and Storytelling
The event.
During the event, we captured every moment live, producing on-the-spot Instagram Stories and Reels for both the race day and the pre-event stand activation.
We loved every second of making this project a reality.
